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Coronavirus Chronicles

Providence Institute for Human Caring wins
2020 Modern Healthcare Marketing Impact Award

November 9, 2020

Chicago, IL – The Providence Institute for Human Caring has been selected by Modern Healthcare and its judges as an award winner for the 2020 Healthcare Marketing Impact Awards. The Institute for Human Caring was selected as silver awardee in the website campaign category for its outstanding Coronavirus Chronicles marketing campaign. The complete list of this year’s winners is available at Modern Healthcare announced the ranking and list of winners in its publication on Nov. 9.

The Coronavirus Chronicles is a storytelling and listening project to capture experiences from Providence caregivers, patients and others during the 2020 Pandemic. The Coronavirus Chronicles offers a safe space to share heartfelt images, art, audio, video and text stories during this surreal – and often scary – moment in history.

“This year's best healthcare marketing messages dealt with difficult topics from celebrating nursing's role to battling childhood cancer," said Modern Healthcare editor Aurora Aguilar. "Healthcare marketers faced unique challenges in 2020. The winners of the 2020 Healthcare Marketing Impact Awards inspired and compelled action. They engaged patients to maintain their access to care and spotlighted new drugs by using personalized stories and campaigns. Congratulations to the awardees."

This award program identifies and recognizes outstanding healthcare marketing campaigns that are impacting the industry, addressing the ever-changing challenges in healthcare and are reinventing the way audiences receive and retain healthcare information.

For more information or questions on the Healthcare Marketing Impact Awards program, please contact:
Jodi Sniegocki
Education and Events Director